SOIR – Luxury Eyewear E-Commerce Website

I designed SOIR, a luxury eyewear e-commerce platform that combines high-end branding with modern UX. From homepage storytelling and product collections to an interactive AR virtual try-on system, I directed the full design to emphasize clarity, elegance, and user engagement. The project included layout architecture, brand storytelling pages, and purchase flow optimization, ensuring the brand identity translated seamlessly into a premium digital experience.