Piri Character – Concept & Visual Identity

I designed Piri, a lively and detail-obsessed mascot character with a soft everyday-aesthetic vibe. From defining the overview and emotional range to crafting the visual style, props, and color palette, I directed the full concept. The project also includes multiple emotional expressions (curiosity, sentimental, explorer, pouty, brainstorm, frustrated), ensuring adaptability across digital and branding contexts.